On November 9th, Tekserve and IK Multimedia gave a special seminar at IAR for our students.

Tekserve is New York’s premiere authorized Apple store and service provider, offering audio, video, and graphic solutions for creative professionals at all levels.

IK Multimedia is best known for its next-generation music software designed to take advantage of rapidly-evolving personal computer processors, revolutionizing the way people compose and play music.

Tekserve’s Karriem Shabazz spoke first about the most effective ways to set up computer gear for an audio project. He also shared helpful tips on how to run a Digital Audio Workstation (DAW) session. Tekserve’s audio department head Chris Payne and sales rep Mike Solera joined Karriem for the Q&A session that followed. For both Chris and Karriem, it was a homecoming of sorts, since both are IAR graduates.

IK Multimedia’s Ian Williams demonstrated SampleTank and Miroslav Philharmonik, two of the company’s popular plug-ins, on his laptop. He also explained how IK’s computer modeling code requires less CPU horsepower than some other well-known sample and synthesizer plug-ins, which allows for a smoother-running DAW session with fewer crashes, if any.

One of the highlights of the evening was when Ian called on a student in the audience to play some guitar licks while he demonstrated the use of IK’s AmpliTube guitar plug-in, which is a guitar amp simulator that generartes very realistic emulations of popular amps, eliminating the need to purchase them.

Concluding the evening was the announcement that IAR students purchasing IK Multimedia software from Tekserve will receive special pricing.