Tyrone “Tye” Taylor’s career started over 20 years ago in the entertainment business as a talent recruitment/staffing professional for Fortune 100 companies in broadcast media and entertainment. He held positions of leadership in human resources at ESPN (A Walt Disney Company) and Viacom International, which includes subsidiary companies such as MTV Networks/VH1, Showtime Networks, and Paramount Pictures. Tye’s last position of leadership was at Cablevision Systems Corporation, which is one of the top distributors of cable television and high-speed data services in the country, where he was the Director of HR and Administration. Currently, he independently owns and operates Capital Star Management Services (www.capitalstarmanagement.com), which is a company he started in 2010 where he managed the careers and lifestyles of individuals in music, sports, fashion, and entertainment.
Background and Experience in the Industry
Combined, Tye has over 25 years of experience in talent management, talent acquisition leadership, and small business development, and as a result of helping several small businesses launch and continue to experience a successful run today. His educational background includes a Bachelor’s degree in Business Administration from Oregon State University and a Mini-MBA in Finance from Rutgers University in New Jersey.
Tye’s experience includes working with artists who have experienced success as major and independent label signees. Major label associations include Atlantic Records, Def Jam, and Sony Music that date all the way back to the early 90’s. Under his uncle tutelage, producer and songwriter, Paul Kyser, Tye had the opportunity to manage the office of an independent record label, Trumpet Records (Atlantic Records affiliate), and assist with making deals, promoting records, and seeing the business operate. Deals with Trumpet and other independent labels include the likes of Sylvia Rhone, Kevin Lyles, Jay-Z, and other music executives in the big leagues. Tye had the opportunity to work with Grammy award winning producers, engineers, and songwriters, and has the privilege of meeting so many people in the music business.
As the owner of a talent management company, Tye consults independent labels and small management companies including Banji Entertainment who manages Missy Elliotts’ former artist, Sharaya J, G.A.M.E. artist: Kris Aaron. He worked directly with All Pro Sports and Entertainment in developing their clients in music, while also continuing to give back/paying it forward through volunteer work with the Muscular Dystrophy Association where he teaches young adults about the business of entertainment. His company recently took on clients in fashion modeling, professional athletes, and acting in film and television.
Tye said, “I absolutely love what I do as an entertainment consultant, business coach, and educator. I am proud to have the great team of individuals with whom I work, including some that I met while in my position at IAR.”
In mid-2013, Tye took on the company he founded on a more full time basis after he was laid-off from his corporate position as a result of a business restructuring after thirteen years. He searched for another similar position after being laid off and came up. He explains that he was unsuccessful in landing a new position because he lacked desire to go back into a corporate position without taking a chance of pursuing his dream and running his own talent management company.
In 2014, Tye took on an assignment with an artist management and development company, the “Purfek” Storm Group (www.purfekstorm.com) in New York City which was located in the Wall Street area. There, he assisted the owner and partners of the company in building new business opportunities for the artists who were on the roster. The roster included artists such as Kymani Marley (Grammy nominee and son of Bob Marley), Remy Ma, Troy Ave, Kid Art, Vinny Chase, and a bunch of other artists and high profile clients. Many of the players on the team at the Purfek Storm Group were from the G-Unit camp. According to Tye, they helped to better shape his understanding of the business. This experience is where the reality of the music business began to set in. Tye realized there were opportunities afforded to major and independent artists given the available tools and resources in the digital world.
Tye spearheaded the launch of two new programs for the Purfek Storm Group including one program that focused on expanding the company’s artist consultation services called Purfek Music, and the other was an education and training program called the Purfek Academy (www.purfekacademy.com), which is an academy of dance, music, film, and theater. These programs were created to offer the clients an opportunity to expand their reach by providing educational workshops and creating a platform for individual clients to promote their music independently.
As a result of the events and workshops led by him with an incredible team, the opportunity came about for Tye to work with IAR as an adjunct professor.
Tye always knew that his purpose on this earth was to be an educator while pursuing his career as an entrepreneur. When the opportunity came to work at IAR, he jumped on it immediately. Upon taking on the adjunct position role at IAR in the Music and Entertainment Management Program, Tye enrolled in the University of Phoenix’s distance learning program to pursue a Masters in Adult Education and Training (MAED) which he will complete in June of this year (2017).
Growing Up and Life Shortly After
Tye began his life in Jersey City, NJ where he lived with his single parent mother. At the age of fourteen, however, he moved to San Francisco, CA to live with his dad and attend high school. Tye was a blue chip athlete in football and track, and upon graduating high school, he went on to play Division I football at Oregon State University (Beavers, not the Ducks). Due to a major knee injury during his sophomore year, Tye’s football career was cut short. Tye decided to become a college radio/party DJ and event promoter on the OSU campus. Once he completed college at OSU, he relocated to Denver, CO where he recruited diversity talent for an environmental engineering firm and promoted records at local radio stations for his uncle’s record label. Tye was offered a job to move back to the east coast with ESPN after a good friend who became his mentor recognized his talent and hired him to assist in recruiting administrative and production personnel for the newly launched ESPN properties. Shortly after taking that job in the mid 90’s, Tye got married and several years later he and his wife became the proud parents of a set of twins who are now teenagers.
Tye is also a motivational speaker at high schools and for non-profit organizations and tells the story about being up (success), falling to nothing (failures), and gaining the strength to get back up again to build successful business ventures. He discusses the challenges of life including the games people play to get what they want at the expense of others. Tye now spends many days working with his music clients, writing a book called, “Choosing to be Extraordinary,” which he has been working on for the past four years, and studying to achieve his masters. He currently teaches business and general academic courses at IAR and claims that working with his students is a tremendous highlight of his life.