A study of the principles of accounting for proprietorships: journals, adjustments, closing entries and trial balances, accounts payable and receivable, payroll and financial statements.
A study of classic management theory in the context of artist management for the music and entertainment business manager. Emphasis on the artist-manager relationship, including fiduciary duties, artist-manager contracts, legal aspects of personal service agreement, California and New York State licensing requirements and distinctions, and accounting standards. Utilizing the case study method, students develop an Artist Career Plan, review band member agreements and recording contracts.
Utilizing the knowledge, skills and competencies developed in Music Distribution and Marketing, students conduct market research and develop a marketing plan to bring a musical product to the consumer market. Special emphasis on developing press kits, social media campaigns, advertising campaigns, radio promotion, merchandising, video promotion/monetization, and distribution.
Development of written communication skills through business writing, including business letters, memos and formal reports. Emphasis on improving grammar, syntax and the overall mechanics of English writing. Students are required to maintain a written journal.
A study of the methods to market and distribute music content to consumers, traditional and emerging. Marketing plans, publicity, radio and video promotion, new media, tour marketing, merchandising, retail distribution, market research and international opportunities are discussed. Special focus is given on digital distribution and social media, including iTunes, TuneCore, Spotify, Facebook, Twitter, Instagram and YouTube.
The music and entertainment business pivots on live events. Studying the elements of these productions from the perspective of the manager and producer, students learn the critical elements of a live event or production while developing the knowledge and skills that lead to informed business decisions. Topics include: planning and budgeting, itineraries, promoters and booking agents, press and publicity, sponsorships and endorsements, tour support, box office operations, front and back of house, licensing and merchandising, concessionaires, dram shop laws, labor laws and independent contractors, crew management, scenery and staging, contract riders, transportation, and international considerations.